Instagram Algorithm Explained: What Matters in 2025
Photo by cottonbro studio
Instagram's algorithm is always changing. Like, ALWAYS changing 🥲 BUT here are a few marketing tips that have stood the test of time that you can do to make sure you focus on what really matters across the Instagram platform.
Why should I understand the algorithm?
Instagram’s algorithm shapes HOW and WHERE your content appears, directly impacting engagement.
Let’s break down how it works across the platform so you can optimize your strategy and build a thriving, engaged community!
Feed Algorithm
The Feed shows posts from followed accounts and suggested content.
Here’s what it considers:
Recency: Fresh content matters! Newer posts are prioritized.
Engagement: Posts with higher likes, comments, and shares are more visible.
Relationship: Instagram favors posts from people you frequently interact with.
Reels Algorithm
Reels are all about discoverability and entertainment!
Here’s what Instagram looks for:
Entertainment Value: Engaging, fun, and relatable content is key.
Originality: Original content is prioritized over re-posted material.
Content Type: Trends and popular audio give a boost!
Tip: Use creative tools like text, effects, and filters to stand out!
Stories Algorithm
Stories appear in order of engagement and frequency.
Here’s how it works:
Consistency: The more you post, the higher your stories will show up.
Direct Engagement: Stories you react to or message back on are prioritized.
Proximity: Stories from people you’re close with are shown first.
Explore Page Algorithm
Explore page shows new content from accounts you don’t follow, based on:
Content Interest: Shows content similar to what you’ve recently engaged with.
Trends & Popularity: Posts that are trending or popular in a niche show up here.
Personal Relevance: Tailored to your recent likes and searches.
Tips: Optimize with strong captions, relevant hashtags, and niche keywords for better reach!
Tips for Beating the Algorithm in 2025
Leverage Instagram SEO: Use relevant keywords in captions.
Use Story Stickers: Polls, questions, and quizzes boost engagement.
Write Engaging Captions: Encourage comments and shares.
Add Relevant Hashtags: Make your posts easier to find.
Cross-promote: Share content across Instagram features.
Analyze & Adjust: Use Instagram Analytics to refine your strategy.