Social Media Myths That Could be Holding your Business Back
Photo by DS stories
Needless to say, everyone has a thing or two to say about social media success. But not everything you hear is true!
Here are our thoughts on 5 common misconceptions that might be holding your business back—and what you should do instead.
1. “Your content needs to go viral to be successful.”
The Myth: Success means getting millions of views, likes, and followers.
The Reality: Viral moments are exciting, but they’re not the key to long-term success. We recommend focusing on creating consistent, valuable content that truly connects with your audience.
Building relationships is far more rewarding than chasing fleeting numbers
2. “Organic reach is dead.”
The Myth: If you’re not paying for ads, no one will see your posts.
The Reality: While ads help, organic reach is possible with relatable content, engaging captions, and an active community. Focus on consistent posting and meaningful interactions to maximize results.
Social media is about connection, not just clicks.
3. “You shouldn’t post personal content on a business account."
The Myth: You should keep it all business to stay professional all the time.
The Reality: We highly recommend sharing BTS moments or personal stories to make your brand feel more approachable. It’s a great way to build trust and create stronger bonds with your audience.
People connect with people, not just logos.
4. "You should only post during peak hours."
The Myth: Timing is everything with the algorithm; if you miss peak hours, your post won’t perform well.
The Reality: While posting at optimal times helps, valuable content matters more. We recommend posting when you can stay consistent and actively engage with your audience afterward.
Don’t let timing stop you from showing up.
5. "Only trendy brands can succeed on social media."
The Myth: You need to be trendy, hip, or perfectly aesthetic to succeed on social media.
The Reality: Visual consistency is great, but authenticity is what truly stands out. We believe you should focus on what makes your business meaningful and memorable to your audience.
Be yourself, that’s what keeps people coming back.