Connecting with Generations
Photo by Valeriia Miller
Your quick and basic marketing guide on how you can connect with every generation on social media platforms.
But first, What is generational marketing?
It’s about adjusting your marketing strategy to connect with each age group. By understanding what matters to each generation, you can craft messages that resonate with them and build real connections.
Why does it matter?
Each generation has its own way of interaction with social media. Knowing these behaviors will help you:
stay relevant
expand your reach
keep your brand in sync with your audience’s changing expectations
Let’s take a look at how Gen Z, Millennials, Gen X, and Boomers interact with social media and its content!
Gen Z (Ages 12-27)
What they look for:
They love brands that engage in conversations and respond quickly. They’re all about authentic, two-way interactions.
How to reach them:
Create interactive content like polls and quizzes
Try to respond to their comments fast!
Millennials (Ages 28-43)
What they look for:
Millennials value originality and community. They’re into brands that provide real, unique content and foster a sense of belonging.
How to reach them:
Focus on building online communities around your brand and sharing content that resonate with their life experiences.
Gen X (Ages 44-59)
What they look for:
They value trust and loyalty in brands. They appreciate content that is authentic and informative, and are drawn to brands that recognize their unique experiences.
How to reach them:
Build trust by showcasing real customer testimonials and user-generated content.
Use influencer marketing, but make sure it’s genuine!
Boomers (Ages 60-78)
What they look for:
Boomers use social media to discover new brands and interact with businesses. They stick to familiar platforms, but appreciates new ways to connect.
How to reach them:
Prioritize Facebook and YouTube, and make sure your brand interactions are personal and easily accessible.