3 Things to Focus on When Marketing your Small Business
Photo by Valeriia Miller
Did you know that over 600,000 small businesses are started every year?
And that about 21% won’t even make it past their first year?
It’s even scarier that only 50% make it past 5 years.
(source: domainwheel)
One thing’s for sure. If we can help you out, we’ll help you out.
Let’s get to it!
Increase your visibility through content marketing.
Building a strong online presence is sooo important when first starting out because you need to get your brand and reputation going from scratch.
Have a clear understanding of your target audience so that you know how you’ll be able to appeal to them. There’s a lot that goes into understanding them, but a few key points to get you started is understanding their age range (to help you understand what platforms you should use, what they currently find relatable, etc.), their location, and their income levels. You want a very high understanding of how you can connect your products or services to your desired demographics.
Once you have a solid understanding of your target audience, you can start brainstorming and creating content that will be relatable to them. You want to use what you’ve learned and create campaigns that will catch their attention. When you have an effective strategy, you reach the people who are more likely going to actually spend with you.
Lastly, as part of increasing your visibility, you want to optimize your business across social platforms and search engines. This means going back to researching what keywords you should be using in your captions and blogs, what hashtags are relevant to add into your social posts, and how you can use geotagging on social platforms to your advantage.
Be consistent in your branding and values.
It’s one thing to be consistent in posting on your socials, it’s another to be consistent in your branding. As you build your reputation, you want to make sure that you have a visual brand in place that is representative of your business. These are the usual logos, color scheme, font pairings, and so on. The more that they’re exposed to your visual brand, the easier the association is between those visual cues and you!
Be consistent with your values and brand voice. In a creative space where people are constantly creating and following trends, it’s easy to feel pressured into also being part of it. BUT I advise you to be picky with the trends you follow because not all of them will align with your overall brand voice. Don’t confuse the following you already have by doing something that’s off brand.
Build trust and relationships with your audience.
If you needed to learn anything from this post, it’s this one. Your goal should ALWAYS be building relationships with your audience. At Chia Creative, we think of them as your community. They’re the people who’ll support you, vouch for you, be excited with all the new things that are happening with your business. Let them know that they’re being heard, reply to those comments and DMs, reach out to thank them, give back! Show them you care.
PRO TIP: Save this time to focus on your core operations.
There’s a lot that goes into managing your brand and community. It’s easy to think that you’ll be saving money by doing the work yourself, but this often can lead to burnout, and lack of prioritization of other major operations. Take one major role off your shoulders and let us help you grow your brand and reputation. If you want to learn more, let’s talk, but until then…
Thanks for reading, and I’ll talk to you soon!
